"Make it simple" versus "Keep it simple." There is a difference. Complexities of life are the result of human's continuing to push new limits and evolve. When ruled by disorganization and unpurposefulness, humans “keep it simple” by not changing and let their life get cluttered. In the end, they have less of what really matters: time; time to do great things and get more out of life. Those that choose the path of making it simple fastidiously organize life with purpose, clearing room for much more. Facing complexity head-on is the basis of “making it simple.” Its a process of constantly decluttering what is not important or needed; the essence of minimal.